PERC is a consortium of Assistant and Associate Professors in the Pamplin College of Business, from any department.  The primary objective of the consortium is to work together for the benefit of high quality research related to innovation and entrepreneurship.  PERC seeks to pursue interdisciplinary research and to publish that research in the elite academic journals of various fields within business.  PERC works collaboratively to identify and secure data sources and other key resources to facilitate its success.  As PERC faculty rise to the level of Full Professor at Pamplin they may become senior faculty research advisors of PERC.

PERC faculty have recently published on entrepreneurship or innovation related topics in the most elite business and entrepreneurship academic journals, or have journal article submissions under review or under preparation for elite journals in the past year.

Research Faculty

Marc Junkunc

Academic Director

Apex Systems Center for Innovation and Entrepreneurship

Department of Management

Ph.D., Management and Global Economics, University of California Los Angeles (UCLA)

At Virginia Tech Dr. Junkunc does research at the Pamplin College of Business in areas related to innovation and entrepreneurship. He has done extensive work on venture capital transactions, initial public offerings (IPOs), patents, science-based technology industries, strategic alliances, governance, founders and entrepreneurship in developing countries. He is often invited to present research findings at prestigious conferences around the country and internationally.

Rick Hunt

Co-Chair, PERC Research Committee

Assistant Professor

Department of Management

Ph.D., Strategy and Entrepreneurship, University of Colorado

Hunt’s research examines the links among entrepreneurship, strategy, and innovation, including new sector formation, market entry, and early-stage operational behavior. Among his many professional honors are the Best Paper Prize at the Sustainability, Ethics, and Entrepreneurship Conference in 2014; Best Published Article on Innovation and Entrepreneurship, awarded by Emerald Group Publications in 2014; the Ronald B. Shuman Best Ph.D. Paper Award in the management history division of the Academy of Management in 2013; and the Sumantra Ghoshal Research and Practice Award in the academy’s business policy and strategy division in 2012.

David Townsend

Co-Chair, PERC Research Committee

Assistant Professor, Union Junior Faculty Fellow in Entrepreneurship

Department of Management

Ph.D., Strategy & Entrepreneurship, University of Oklahoma

David Townsend does research that builds on theories of human agency to explore the acquisition and use of resources — financial, technological, reputational, social, and managerial — and their impact on the survival and performance of technology-based and social ventures.mHe has 17 published publications to date including papers in the most recognized scholarly journals in that area. His work has been referenced in the popular press, including Business Week.

Alan Abrahams

Associate Professor

Department of Business Information Technology

Ph.D., Computer Science, University of Cambridge

Alan Abrahams’s current research interests are in the areas of web mining, healthcare operations management, storage of legal documents, and entrepreneurial decision support and e-commerce systems.  He also has a strong interest in entrepreneurship education and research, particularly e-commerce venture facilitation, and he is founding faculty advisor to the highly popular Online Business Guidebook, a student-authored e-commerce textbook read by over 80,000 readers.  Dr. Abrahams has recently published papers on success factors for e-commerce start-ups, e-mail marketing tactics used by franchise corporations, the use of data mining for new product rollout planning, learning methodologies for e-commerce education, and techniques for assuring economic value from entrepreneurial IT projects.

Brooke Beyer

Assistant Professor

Department of Accounting and Information Systems

Ph.D., Accounting, Oklahoma State University

Brooke Beyer’s research interests include earnings management, voluntary disclosure, capital expenditures, and financial capital markets. His dissertation, chaired by Dr. Don Herrmann, is titled “Disaggregated Capital Expenditure Disclosures: Determinants and Value Relevance.” Before receiving his Ph.D. from Oklahoma State University, Dr. Beyer worked at Dairy Farmers of America (Kansas City) as the Director of Finance. His public accounting experience includes working for Ernst and Young (Kansas City) for five years.

Matthew Cobabe

Assistant Professor

Department of Accounting and Information Systems

Ph.D., Accounting, University of Oklahoma

Matthew Cobabe’s research interests include financial reporting, voluntary disclosure, segment reporting quality (the reporting of the operating segments of a company in the disclosures with its financial statements), and the effect of management on accounting disclosure. His dissertation examines how a firm’s valuation is affected by segment disclosures of peers. His work in progress includes an experimental examination of the perceived value of stock options and a paper on the impact of sement reporting on returns and trading volume around mergers and acquisitions announcements. Cobabe has taught courses in cost accounting and managerial accounting. His awards include the Graduate Teaching Assistant of the Year at the University of Oklahoma, the Robberson Conference Presentation Travel Grant, and the Ben Barnett Ph.D. Scholarship.

Tabitha James

Associate Professor

Department of Business Information Technology

Ph.D., Business Administration, University of Mississippi

Tabitha James’s current research interests are in the areas of security and privacy in IS, social influences on technology adoption and use, combinatorial optimization, heuristics, and social networks. Her research has appeared in IEEE Transactions on Evolutionary Computation, Information Technology and Management,Networks, Decision Support Systems, European Journal of Operational Research, IEEE Intelligent Systems, Computers & Security, Information & Management, and others. She has served as an AE for ICIS and a mini-track chair for AMCIS. She also serves on the board of editors of Engineering Applications of Artificial Intelligence.

Juncai Jiang

Assistant Professor

Department of Marketing

Ph.D., Marketing, University of Texas

Juncai Jiang’s research interests are in consumer search, price-matching guarantees, and online advertising. His dissertation examined consumer online searches related to purchasing decisions and competitive marketing strategies. His work in progress examines the value of sponsored listings, an advertising technique used by firms to improve their visibility in online markets; price-matching guarantees in the travel industry; and cooperative advertising and coordination. He received several honors and awards, including the Outstanding Student Teaching Award and a graduate research and teaching scholarship from the University of Texas at Dallas, the American Marketing Association-Sheth Doctoral Consortium Fellowship, and the University of Houston Doctoral Consortium Fellowship.

Manisha Singal

Associate Professor

Department of Hospitality, Tourism & Management

Ph.D., Strategic Management, Virginia Tech

Manisha Singal received her Ph.D. from Virginia Tech in Strategic Management. Her current research interests are Entrepreneurship in family firms, Incentive Alignment (CEO Compensation), Social Issues in Management (Corporate Social Responsibility), International Management (Multinational corporations, Emerging markets). She has published numerous articles related to Strategy, Hotel and Tourism Management in academic journals and has presented research at the prestigious conferences in the field.

Linda Wallace

Associate Professor, John & Angela Emery Junior Faculty Fellow

Department of Accounting and Information Systems

Ph.D., Computer Information Systems, Georgia State University

Linda Wallace is an associate professor in the Department of Accounting and Information Systems at Virginia Tech. She obtained her Ph.D. in Computer Information Systems from Georgia State University in 1999. Her research interests include software project risk, information security, knowledge communities, and agile software development. Her research has been accepted for publication in Decision Sciences, Communications of the ACM, Information & Management, IEEE Security & Privacy, Decision Support Systems, and Journal of Systems and Software.

Doctoral Students

Alex Naar

Department of Management

Interests: Social Entrepreneurship

Alex is a Ph.D student with a focus in social entrepreneurship. Currently, he is doing research in innovation and entrepreneurship and seeks to present his findings at academic conferences. Prior to joining Virginia Tech, he worked for three years as the Director of Outreach at the Center for Sustainable Tourism at East Carolina University. He holds a MBA from East Carolina University and a B.A. from the University of Colorado in Environmental Studies.

Yue Song

Department of Management

Interests: Entrepreneurial finance and issues of knowledge

Yue Song is a doctoral student working in the area of strategy, innovation and entrepreneurship. Currently, Yue is working on her dissertation related to firm level knowledge and absorptive capacity. She has presented prior work at prestigious conferences such as the Academy of Management and the Strategic Management Society annual conferences and has won numerous awards and grants at Tech as a doctoral student. Yue’s prior research includes technology firms, initial public offerings, specialized knowledge, and psychological ownership of founders. Before coming to Virginia Tech, Yue received a Master’s degree in finance at the Claremont Graduate University in California.

Research Assistants

Cyndi Nguyen

Undergraduate Student

Major: Business Information Technology and Finance

Graduation year: 2016

Zachary Hoopes

Undergraduate Student

Major: Finance and Management

Minor: Business Leadership

Graduation year: 2017

Alex Shirshov

Undergraduate Student

Major: Economics

Minor: Entrepreneurship

Graduation year: 2018